29 lbs lost
and 9% body fat dropped
Fitness built for women over 30
More energy in 7 days—guaranteed.
Start feeling more confident in your own skin with workouts, nutrition guidance, and a community of women cheering you on.
Built for women. Backed by community. Trusted by real women.
- 30-minute workouts that fit a working week
- Nutrition that fits real life, not a crash diet
- Membership or one-on-one, we pick the right one together
5,000+
women transformed
30 min
workouts
Get My Free Game Plan
20 minutes. Zero pressure. You’ll leave with a clear plan whether you join or not.
5,000+Transformations
1,000+Testimonials
3 daysPer week
Before you scroll any further
Real women. Real schedules. Real results.
These women were busy, stuck, and done starting over. Here’s what changed when they finally had a plan and someone holding them to it.
More from the ladies
Real women. Real results.
A plan built around real life changes everything.
Busy schedules. Kids. Demanding jobs. The women in HERFORM didn’t need more willpower. They needed a plan that finally met them where they were.
Confidence restored
with a plan that fit real life
Stronger every week
at home or in the gym
Energy back
without giving up favorite foods
A body she trusts
built through consistency
Lasting progress
with support at every step
Does this sound like you?
You don’t need to start over again.
You need a way forward that works with your body, your schedule, and the life you actually enjoy.
- You’ve started over so many times you’ve lost count.
- You eat “pretty well” and still can’t lose the weight.
- You’re exhausted by 8pm and workouts feel impossible.
- You’re doing what used to work. It doesn’t anymore. And nobody’s told you why.
- You want to feel strong and confident, not just smaller.
Two ways to begin
Different journeys need different levels of support.
You don’t have to figure that out alone. On your call, we’ll listen first, then recommend the path that makes the most sense for you.
Community path
HERFORM Membership
Built on a proven system
For the woman who needs structure and people who keep her showing up. Guided workouts, simple nutrition, and a community of women who notice when you go quiet.
- Guided workouts and nutrition
- Accountability and progress tracking
- A thriving community of women
1:1 path
One-on-One Coaching
Built entirely around you
For the woman who wants results now and someone who won’t let her fall off. Your own coach builds your training and nutrition, checks in every week, and adjusts your plan so you never stall.
- Custom training and nutrition
- Personal accountability
- Hands-on coaching and adjustments
Not sure which is right for you? That’s exactly what the call is for.
Get My Free Game PlanYour next 20 minutes
In 20 minutes, you’ll know exactly what to do next.
- 01
Tell us where you’re stuck
What you want to change and what’s gotten in the way before.
- 02
Get your game plan
We’ll map out what your first weeks should look like.
- 03
Decide with zero pressure
We’ll walk you through both programs and pricing. If neither fits, we’ll tell you.
Get My Free Game Plan
Limited call availability each week
Everything built around your life
Support that makes consistency feel possible.
Training that fits
Three focused workouts a week, with home or gym options and exercises you can swap.
Food you’ll enjoy
Practical nutrition guidance, shopping support, and dine-in or dine-out flexibility.
Progress you can see
Track your weight, measurements, workouts, habits, and wins, all in one place.
What members say
The plan works because women feel supported.
“I lost almost 30 inches all over my body! My friends and family say I look like the old me... I feel strong and healthy. I feel empowered.”
“My cholesterol is 1/3 of what it was, I have lost 20 lbs and I feel amazing every day!”
“Within a few weeks I was feeling stronger & more confident. I really enjoy the safe & fun environment.”
“I have lost over 20 lbs, toned up everywhere, gained strength and confidence.”
“I have dropped 8 or 9kgs across 4 or 5 months which was great and felt significantly fitter.”
Meet your coach
For Josh, this is personal.
Four years ago, Josh lost his sister just three months before her wedding. For years, he watched her fight the same battle so many women face: trying diet after diet, starting over every Monday, and slowly losing belief in herself.
He made a promise to give women the support, structure, and belief he wished he could have given her. That’s why HERFORM was built. And that’s why showing up for every woman here matters.
Your strongest chapter can start today
Let’s find the right way for you to begin.
One conversation. A clear plan. A community ready to welcome you when you’re ready.
Get My Free Game PlanFree 20-minute strategy call